The Local Digital blog

Recent articles

Page 4 of 13

Read by topic Google SearchGoogle AdsAI AnswersGoogle MapsPostclick Research
Illustration for What Is SEO and How Does SEO Work? Google Search · 14 min What Is SEO and How Does SEO Work? SEO, or search engine optimisation, is an essential digital marketing strategy that's focused on your website's presence in search results on search… Michael Costin · 18 Jan 2024 Illustration for Core Web Vitals Explained: Your Guide to Google's Performance Metrics Google Search · 7 min Core Web Vitals Explained: Your Guide to Google's Performance Metrics Core Web Vitals are a set of metrics devised by Google to help you understand and enhance your website's user experience in terms of loading… Arthur Fabik · 17 Jan 2024 Illustration for SEO Technical Audits: Improve Website Performance & Make Google Happy Google Search · 7 min SEO Technical Audits: Improve Website Performance & Make Google Happy Ensuring your website is fully optimised for search engines is a crucial aspect of maintaining a strong online presence. Arthur Fabik · 17 Jan 2024 Illustration for Site Speed Optimisation for SEO: Enhancing Search Rankings and User Experience Google Search · 7 min Site Speed Optimisation for SEO: Enhancing Search Rankings and User Experience Understanding the importance of site speed is crucial when you're looking to refine your website’s performance in search engines. Arthur Fabik · 17 Jan 2024 Illustration for Essential Keyword Mapping for SEO Google Search · 6 min Essential Keyword Mapping for SEO Keyword mapping is an essential process in search engine optimisation (SEO) where you assign relevant keywords to each page of your website. Arthur Fabik · 15 Jan 2024 Illustration for Guide to Guest Posting as a Link Building Tactic Google Search · 7 min Guide to Guest Posting as a Link Building Tactic Guest posting is a key strategy within the broader scope of SEO and link building that involves writing and publishing content on external websites. Arthur Fabik · 15 Jan 2024 Illustration for Canonical Tags Beginners Guide Google Search · 3 min Canonical Tags Beginners Guide In the realm of SEO and website management, canonical tags play a critical role in guiding search engines to your preferred webpage versions. Katherine Zhu · 14 Jan 2024 Illustration for Understanding Google's Algorithm Updates Google Search · 8 min Understanding Google's Algorithm Updates Google's search algorithms are ever-evolving, a reflection of the company's commitment to providing an exceptional user experience. Robert Hoang · 14 Jan 2024 Illustration for XML Sitemaps Explainer Google Search · 4 min XML Sitemaps Explainer An XML Sitemap acts as a roadmap for your website, guiding search engines through all the significant pages you have on offer. Katherine Zhu · 14 Jan 2024
Take it one step further

Prefer to listen or scroll?

Everything we write about here gets pulled apart on the podcast and in 60-second breakdowns on Instagram. Same lessons, less reading.

The SEO ShowThousands of listeners in 100+ countries
136 episodes and counting. Every week Michael and Arthur break down what's actually working in Google, Maps and AI search.
Michael Costin
Feed Your Sales Team@feedyoursalesteam · 3,000+ followers
Our co-founder Michael breaks down the lead gen tactics we use for clients, in 60 seconds or less.
How I generate leads for a local service business I built and ranked a site in Google for Matt Google Ads settings that waste your money