Google Ads
Our service Google Ads managed by people who answer the phone See how we structure, run and report on ads, and what it costs. Google Ads services Google Ads
Benchmarks, budgets and campaign structures from the ad accounts we manage for Australian service businesses. Written by the people spending the money.
15 articles · Updated weeklyAll Google Ads articles
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The Alpha Bravo campaign structure: how I halved a demolition company's cost per lead How the Alpha Bravo (high intent and prospecting) Google Ads structure works, and the demolition account where it took conversion rate from 7.1% to 16.1%. 
Michael Costin · 9 Nov 2026 
Why Targeting A Low CPA Can Hurt You At first glance, it might seem like a low cost per action (CPA) is the dream. 
Arthur Fabik · 24 Oct 2022 
Google Ads Competitor Research In digital marketing, one thing never really changes: competition. 
Dominic Sergi · 17 Oct 2022 
12 Google Ads Bidding Strategies For More Traffic Google Ads auctions run around 40,000 times every second. That’s a lot of competition. Arthur Fabik · 4 Oct 2022 
Ultimate Guide to Display Ad Image Sizes in 2026 It’s no secret that Google Ads can deliver strong results. But you’ve probably noticed that not all ads are created equal. Dominic Sergi · 18 Mar 2022 
How Much Does Google Ads Cost? If you’re new to PPC advertising, welcome. Where have you been? Michael Costin · 7 Mar 2022 
5 Types of Google Ads & How to Use Them For Sale Have you ever caught yourself wondering how many different types of Google Ads there actually are? Or is that just us? Dominic Sergi · 6 Mar 2022 
How Long Does It Take for Google Ads to Work If you’ve considered dipping your toes into the Google Ads waters, you’ve probably come across a few questions you’d like answered. Michael Costin · 21 Feb 2022 
A Beginner’s Guide to the Google Display Network When someone mentions advertising on Google, you probably think of the ads that appear after you perform a search, right? And sure, those ads play a big role. Michael Costin · 15 Feb 2022 
How Sydney City Chauffeurs tripled their leads from the same spend 211% more leads a month Read the case study 
How Absolute Scapes swapped SEO spend for Google Ads and now converts 30% of clicks 30% landing page conversion rate Read the case study 
How we grew Konica Minolta's AdWords leads 285% while cutting cost per lead 285% more leads Read the case study Ready when you are Want more customers from Google Ads? We'll audit your account and show you where the budget is leaking. Free, no lock-in.
